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Cracker Barrel launches ‘Operation Rocker’ to kick off partnership with Operation Homefront

Staff Reports • Updated Jul 10, 2016 at 12:00 PM

Cracker Barrel Old Country Store recently named Operation Homefront as its new flagship nonprofit partner to support the organization’s mission of building strong, stable and secure military families. 

The partnership was kicked off with a commitment from Cracker Barrel to contribute donations valued at $100,000 to Operation Homefront during the next year. To rally Cracker Barrel guests around the new partnership, Cracker Barrel launched “Operation Rocker: Cracker Barrel’s Summer Salute to Military Families,” to furnish the front porches of military and veteran families with Cracker Barrel’s iconic rocking chairs. 

In addition to Cracker Barrel’s $100,000 commitment, the Cracker Barrel Old Country Store Foundation also pledged a $100,000 donation to Operation Homefront.

Beginning Fourth of July weekend July 1 and continuing until Labor Day on Sept. 5, with each purchase of an eligible adult rocker from Cracker Barrel’s website, Cracker Barrel will donate an adult rocker to Operation Homefront. The rockers will support the organization’s “Homes on the Homefront” program that helps our nation’s heroes realize the American dream by placing deserving veterans and their families in mortgage-free homes, as well as Operation Homefront’s other initiatives. Cracker Barrel will also offer this same opportunity for each eligible rocker cushion set purchased online during this time.

Cracker Barrel launched “Operation Rocker: Cracker Barrel’s Summer Salute to Military Families” to kick off its commitment to Operation Homefront as its flagship nonprofit partner.

Cracker Barrel launched “Operation Rocker: Cracker Barrel’s Summer Salute to Military Families” to kick off its commitment to Operation Homefront as its flagship nonprofit partner.

“Cracker Barrel is proud to serve the families of the men and women who serve our country,” said Cracker Barrel Old Country Store Chief People Officer Beverly Carmichael. “Kicking off this flagship partnership with Operation Homefront allows us to bring together our commitment to our nation’s military families with Operation Homefront’s mission of building strong military families. ‘Operation Rocker’ is an opportunity for our guests to express thanks to America’s service members, veterans and their families by bringing part of the Cracker Barrel experience to their own front porch.”

Cracker Barrel has long been known for the wooden rocking chairs that line the front porch of each of its stores and represent the southern hospitality that has made Cracker Barrel a “home away from home” for so many. This summer, Cracker Barrel is sharing these well-loved rockers with military families to welcome them home and help them create that same warm, inviting and secure environment.

Operation Homefront provides valuable programs designed to build strong, stable and secure military families and honor their patriotism and service to our country. By connecting the American giving community to military families through programs that address specific, short-term and critical assistance, long-term stability and recurring support needs they experience, Operation Homefront is able to help military families overcome many of the challenges inherent in military life.

“Our mission to build strong, stable and secure military families means working to ensure these amazing Americans always feel they have a place to call home,” said retired Brig. Gen. John I. Pray Jr., president and chief executive officer of Operation Homefront. “Our life-changing work is only made possible with the incredible support of community-focused partners like Cracker Barrel, and we’re grateful that they share our commitment to care for those who do so much to protect the freedoms we enjoy daily.”

Cracker Barrel and the Cracker Barrel Old Country Store Foundation have long supported military-focused nonprofits and charitable initiatives, including the National Military Family Association, Children of Fallen Patriots Foundation, United Through Reading and the National Museum of the United States Army. By supporting the families of those serving in America’s armed forces, Cracker Barrel believes it can make a deeper, more meaningful and lasting impact.

Cracker Barrel was established in 1969 in Lebanon and operates 638 company-owned locations in 42 states. Nation’s Restaurant News’ 2015 Consumer Picks survey named Cracker Barrel Old Country Store the winner in two family dining restaurants categories – menu variety and atmosphere. For more information about the company, visit crackerbarrel.com.

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