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Reba McEntire, Cracker Barrel partner to release ‘Rockin’ R By Reba’

Staff Reports • Updated Jul 24, 2016 at 4:00 PM

Cracker Barrel Old Country Store and Reba McEntire announced this week “Rockin’ R By Reba,” the singer’s new retail line available Aug. 4 exclusively at Cracker Barrel stores nationwide and online at crackerbarrel.com. 

It’s is the first product partnership between the country star and Cracker Barrel.

“Rockin’ R by Reba” features specialty items designed by the singer and inspired by her life and interests, including western-themed jewelry, Aztec-inspired ponchos and shawls, dinnerware and leather bound home goods. The collection also showcases toys and playsets, must-haves for the line, according to McEntire, who wanted items her grandchildren could enjoy, such as a karaoke microphone and children’s toy guitar. 

Each detailed piece of “Rockin’ R By Reba” embodies McEntire’s casual, ranch-country lifestyle and is modeled after the same warm, family-oriented experience that is so important to both McEntire and Cracker Barrel. From the home décor highlighting the singer’s popular quotes, such as “To succeed in life you need 3 things: a wish bone, a back bone and a funny bone,” to the Chestnut rocking chair, an iconic Cracker Barrel staple, each piece tells a story about the singer’s Oklahoma roots and upbringing.

“It was a pleasure working with the Cracker Barrel team to design the products, and I appreciate all of the attention to detail that went into creating these beautiful items,” said McEntire. “The line is very personal to me – from the lamp with a tooled leather shade inspired by my Daddy’s saddle to the carved Bible box that reminds me of my grandmother and her faith. I hope that you see the personal touches in every single item.”

A frequent Cracker Barrel guest during her travels and former Wilson County resident, McEntire said the partnership was a natural fit and “immediately said yes” to the opportunity. The collection has more than 60 items and retails from $3.99 to $199.99.

“This collection is distinctly different than anything Reba has done before, which made bringing the assortment to life a real joy for our team,” said Cracker Barrel Old Country Store’s senior vice president of retail Laura Daily. “In working together, she would tell us about activities her family enjoys or items they like around their home, which inspired the collection.

“One reason we were drawn to the partnership is because Reba has such wonderful cross-generational appeal – from children to young adults to seniors – that was such a natural fit with our diverse guest base. With over four decades of relevancy, we’re thrilled to bring Reba’s new line to her fans and our guests nationwide.”

Additionally, an exclusive Reba McEntire album titled “My Kind of Christmas” will be released on CD in Cracker Barrel stores and online at crackerbarrel.com Sept. 2, which will feature 10 tracks of classic holiday hits.

Multi-media mogul Reba McEntire is a household name with a career that spans across music, television, film, theater and retail. Her latest album, “Love Somebody,” topped the charts and bolsters her successful record of 35 No. 1 singles and more than 56 million albums sold worldwide. The Country Music Hall of Fame member has been honored with numerous accolades: AMA, ACM, CMA, Grammy and People’s Choice Awards. As an acclaimed actress, Reba has starred in 11 movies, on Broadway and two sitcoms “Reba” and “Malibu Country.” Her business ventures include a lifestyle brand with Dillard’s and her Reba Beauty line. The Colosseum at Caesars Palace hosts “Reba, Brooks and Dunn: Together in Vegas” throughout 2017. 

Established in 1969 in Lebanon, Cracker Barrel Old Country Store, Inc. and its affiliates operate 638 Cracker Barrel Old Country Store company-owned locations in 42 states and own the fast casual restaurants Holler & Dash. Nation’s Restaurant News’ 2016 Consumer Picks survey named Cracker Barrel Old Country Store the best family-dining restaurant in America. 

For more information about the company, visit crackerbarrel.com.

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