McEntire performed two songs at the warehouse to promote her partnership with Cracker Barrel.
Live from Cracker Barrel Old Country Store! #RockinRbyReba
Posted by Reba McEntire on Thursday, August 11, 2016
“It’s just amazing. It’s like an antique store on steroids. I absolutely love looking around. This is in celebration of us letting everybody know that I am now one of the family members of the Cracker Barrel team,” she said.
Last month, Cracker Barrel announced “Rockin’ R By Reba,” the singer’s new retail line would be available exclusively at Cracker Barrel stores nationwide and online at crackerbarrel.com beginning Aug. 4.
The move marked the first product partnership between the country star and Cracker Barrel.
“Rockin’ R by Reba” features specialty items designed by the singer and inspired by her life and interests, including western-themed jewelry, Aztec-inspired ponchos and shawls, dinnerware, and leather bound home goods. The collection also showcases toys and playsets, must-haves for the line according to McEntire who wanted items her grandchildren could enjoy, such as a karaoke microphone and children’s toy guitar.
“It was a pleasure working with the Cracker Barrel team to design the products, and I appreciate all of the attention to detail that went into creating these beautiful items,” said McEntire. “The line is very personal to me – from the lamp with a tooled leather shade inspired by my Daddy’s saddle to the carved Bible box that reminds me of my grandmother and her faith. I hope that you see the personal touches in every single item.”
A frequent Cracker Barrel guest during her travels, McEntire states the partnership was a natural fit and “immediately said yes” to the opportunity. The collection has over 60 items and retails from $3.99 to $199.99.
“This collection is distinctly different than anything Reba has done before, which made bringing the assortment to life a real joy for our team,” said Cracker Barrel Old Country Store’s Senior VP of Retail Laura Daily. “In working together, she would tell us about activities her family enjoys or items they like around their home, which inspired the collection.”
Additionally, an exclusive Reba McEntire album titled “My Kind of Christmas” will be released on CD in Cracker Barrel stores and online at crackerbarrel.com Sept. 2, which will feature 11 tracks of classic holiday hits.