GoodSports boss talks plans in Lebanon

Start-up company eyes Cumberland Center as site for new hotel, indoor sports center
Aug 27, 2014
Jerald Good

 

The president and chief executive of GoodSports Enterprises met with the Lebanon Rotary Club Tuesday afternoon to discuss the details of a potential hotel and sports complex in Lebanon.

Jerald Good spoke with the club briefly about his vision for the sports village to be potentially built in the Cumberland Center off S. Cumberland Street near the Interstate 40 exit and the potential it has for Lebanon and surrounding areas.

Good said the family atmosphere of Lebanon and Middle Tennessee aligned with his vision for the GoodSports brand as a place that combines family, sports and retail.

The GoodSports Village consists of a 115-room GoodSports hotel and a 60,000-square-feet indoor sports center next to it.

The athlete-minded hotel is designed to serve the needs of travelling parents and athletes, separate or together. The hotel features a fitness center, dining, quiet lounge areas and spa-inspired bathrooms.

The field house features new sports industry equipment and technology, fitness centers, dining, performance training and an athletic academy.

The field house would also hold its own year-round weekly leagues and tournaments at all age levels and athletic camps.

GoodSports is Good’s first venture into the growing $7 billion annual revenue amateur sports market and hopes his idea would ease some of the woes that comes with the industry for families.

He said the village would eliminate some travel between hotels and playing fields and ease the workload of the typical soccer mom that is responsible for cleaning uniforms. The village would feature a laundry facility where teams can drop off dirty uniforms and pick them up the following morning.

Good said that could create more time for family activities away from the sports. 

“When people ask why should they come to Lebanon, we can sell them on the trip and not just the village,” Good said. “We can sell them on the movie theatre and mall and short drive to Nashville.” 

Good said the potential ease of travel to Lebanon interested him.

“The road system and ease of transportation to here really attracted me,” Good said. “You have the interstate and highway and the train was big thing for me. That’ll be good for local revenue.

“You have 30 million kids aged 7-17 that travel with at least one travel team in this country and some families have two or three kids, maybe more.

“Families put so much money into kids and sports and often plan their vacations around their kids’ tournaments. This is a new phenomena and has potential for big revenue.”

Good said his facility would work well with some established sporting events in Lebanon, such as the 14U Continental Amateur Baseball Association’s World Series, amateur basketball tournaments affiliated with the Amateur Athletic Association and several events associated with softball and other sports.

“You’re looking at about 100-140 teams in Lebanon on a weekend for travel sports,” Good said. “The statistics show that each person spends about $209 per day while on these sporting weekends. The generational income for the community is phenomenal. It’s an inexpensive way for the community to make big revenue.”

The deal is not done, however. Lebanon Mayor Philip Craighead and city and county leaders plan to meet with GoodSports officials Wednesday morning to iron out details with the Sarasota, Fla.-based group. Lebanon would be home to the fifth GoodSports village.

According to GoodSports’ website, construction has begun or is nearing completion on similar complexes in Huber Heights, Ohio; Wichita, Kansas; Chesterfield, Mo.; and Greenwood, Ind.

 

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