Company offers free school supplies, backpacks

Schools may be out for summer, but many parents in the Lebanon area are already planning for the costs associated with back to school. And for good reason.
Jul 25, 2014

Schools may be out for summer, but many parents in the Lebanon area are already planning for the costs associated with back to school. And for good reason.

According to the National Retail Federation, the average parent spent more than $634 on items ranging from backpacks and traditional supplies to clothing and electronics during the 2013 back to school season. For the third consecutive year, Direct Auto Insurance is committing to easing that financial burden for parents.

Parents who stop by participating Direct Auto Insurance locations July 19-Aug. 16  and get a free no-obligation quote will receive a free school supply kit. While there, parents can also enter a Back-to-School Sweepstakes for a chance to win a $250 gift card to help pay for school materials and at the same time nominate their favorite school for a chance to win a $250 shopping spree.

In addition, Direct Auto Insurance will host family-friendly Back-to-School Bashes, featuring free food, fun and giveaways. Consumers who receive a quote during these events will receive a free backpack, while supplies last. The Lebanon event is set for July 26 from 10-2 p.m.

“It’s so important for kids to have what they need to succeed in school, but there’s a cost associated and we recognize that,” said Ann Davids, CMO of Direct Auto Insurance. “Direct Auto is supporting the local community by providing families some of the essentials for free.”

Direct’s employees live and work in the neighborhoods they serve, making community involvement a key value. This promotion is not limited to local store communities. Direct’s call center, web and social teams are also hosting giveaways through their respective channels to help ease what could be a potentially stressful time of year.

Beyond recognizing the value of community service, Direct understands the importance of offering budget-friendly insurance that’s simple to understand and easy to purchase.

For more information about Direct, the backpack giveaway or in-store promotional events, visit www.directgeneral.com, call your local Direct store or dial 1-877-463-4732.

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