He has talked boldly, talked loudly, talked defiantly.
Man, has he ever talked, Jay Jacobs being quoted on USA Today's website and appearing on a national radio show and ESPN's "SportsCenter," and that was all within just one hour early Sunday morning.
The athletic director at Auburn has been campaigning on behalf of the SEC for inclusion in the BCS championship game, even if Florida State and Ohio State finish undefeated.
Auburn and Missouri, both losers of one game this season, meet for the SEC title Saturday. Jacobs is of the opinion that the winner should receive a bid in the BCS final set for Jan. 6 at the Rose Bowl.
Is of the opinion? Sorry, Jacobs, to be more accurate, is of the obsession, turning hype into hyperbole in the grand manner of sports royalty, by which we mean the king himself, Don King.
Jacobs suggested that a 12-1 Auburn team not advancing to the BCS title game would be "un-American" and "a disservice to the nation," never mind that the majority of the nation, if pressed, couldn't identify what state Auburn is in.
At least Jacobs stopped short of belittling the 2014 BCS championship game by giving it an outlandish nickname, a la King: "The Fake-O in the Arroyo Seco."
Yes, Jacobs is just a little fired up about this topic, the AD slinging BS in the name of AU, a school that had its 2004 undefeated football team left out of the national final in favor of equally undefeated USC and Oklahoma.
Those Trojans eventually pummeled the Sooners in the Orange Bowl but had to vacate the BCS title because of NCAA sanctions. And who says a playoff – deciding everything on the field – will ultimately answer all of college football's postseason questions?
This is the final year of the BCS as we know it but not the final time we'll be subjected to players, coaches, athletic directors and conference officials whining and begging for postseason position.
Thank goodness for that, otherwise this game wouldn't seem sleazy enough. By these schools shamelessly selling themselves and their programs, we're sort of receiving a glimpse into the world of recruiting, the seediest part of this sport.
Think about it. Where do so many schools get in trouble with the NCAA? Where do so many violations occur? In recruiting, a process full of corruption and lies and schools using every conceivable angle to promote themselves and disparage their rivals.
It is, frankly, rather unbecoming, a grown man having to plead off the field for a team unable to prove itself on the field because of a system that continues to operate as if the Bluebonnet Bowl still mattered.
College football should be better than this and, with a four-team playoff starting next year, will be better. But only slightly. With such a small postseason field, much of the nonsense, the politicking, the gas-bag quality will remain.
There is an element of humor, at least. It happens now every late November, a coach who has spent the entire season insisting that his players not look ahead looking ahead just in time to get caught from behind.
This year, it was Wisconsin's Gary Andersen who, entering his team's regular-season finale, couldn't stop himself from campaigning for a BCS berth.
"You know," Andersen began, "the best thing I say about that is, if they can find a way to win this game against Penn State, do I think that they deserve that opportunity to play in a BCS bowl game? Absolutely, yes."
The Badgers then lost. At home. To a 24-point underdog.
"Such is life," Andersen concluded after the defeat.
See what can happen when this sport actually allows things to be decided on the field? Questions are answered. Debate is quieted. The begging stops.
A few weeks ago, a couple Oregon players made headlines by insisting they weren't interested in playing in the Rose Bowl unless it was for the national championship.
"It's not a big deal at all," running back De'Anthony Thomas said. "We already won a Rose Bowl, so it feels like, 'Whatever.'"
Given the opportunity, Thomas and his teammates then went out and settled things, on the field, the way it should be, losing to Arizona by nearly four touchdowns.
The Ducks now are projected to appear in the Alamo Bowl, against Oklahoma, a matchup that everyone else looks at and feels like "Whatever."
Meanwhile, the Rose Bowl will stage of its annual Jan. 1 meeting, followed by the final BCS title game.
At this moment, most everyone is projecting Florida State against Ohio State for the championship. But let's wait for this last weekend of games, for every team to have a full chance to makes its case, before rendering a verdict.
It would be unwise to do anything less, unwise and, you know, un-American.