The United Way of Wilson County is set to literally kick off its newest pacesetter campaign on Thursday at 5 p.m. at the Capitol Theatre.
President John McMillan said the kickoff is an annual event to have fun and to honor the local donors and leaders in the community.
McMillian said this is the first year the United Way has “put two and two together” to tie in the “kickoff” with a football theme.
“We’re going to be having an armchair quarterback competition on the stage of the theatre where the competition will be who can throw the most footballs through a target,” McMillan said.
McMillan said first prize would receive $750 and second prize would receive $250 to donate to the agency of their choice.
McMillan said the new campaign video preview would also be shown, as well as light finger foods served.
At the event, McMillan said United Way would look for new sponsors, but no donor dollars are used to put on the kickoff.
According to McMillan the pacesetter campaign will be a renewal of a past campaign.
He said the campaign targets companies the United Way can count on, or who has “set the pace” in the past. McMillan said they then ask for financial goals from the companies they hope to surpass.
“We’ve got some pretty substantial goals and numbers this year,” McMillian said. “I don’t want to give away too much yet.”
For example, last year Publix gave $143,000, and McMillan said this year they would be upping that amount.
McMillan also said after the “huge success” of last year’s kickoff they were excited to get things under way this year and happy the Capitol Theatre would hold the event.
The event is open to the public and begins at 5 p.m.