Nearly one in four consumers think people are more likely to use a designated driver on Thanksgiving, according to AAA Consumer Pulse survey. Yet, nearly half reported they have never been a designated driver.
To help make sure everyone has a safe ride home, AAA and Bud Light will offer the Tow to Go program for Thanksgiving weekend. The program is designed to help discourage an intoxicated driver from getting behind the wheel and is offered from Wednesday through Dec. 1. Anyone, AAA member or not, can call for a Tow to Go ride.
“Last year, one of the busiest weekends for Tow to Go was Thanksgiving,” said Gerry Gutowski Sr., vice president of automotive services for the Auto Club Group. “This program is invaluable because it brings attention to the dangers of drinking and driving beyond just giving an intoxicated driver a safe ride home.”
Since its inception in 1998, Tow to Go has safely removed more than 22,000 intoxicated drivers from the roads. The service is designed to be used as a last resort. It is offered based on availability of AAA drivers and tow trucks during times of high call volume. The Auto Club Group has provided the Tow to Go service for more than 15 years because it allows AAA to protect the freedom and mobility of motorists on roadways.
“The Tow to Go program is a simple and effective way to help prevent drunk driving,” said Kathy Casso, vice president of corporate social responsibility with Anheuser-Busch. “We are proud to join forces with AAA and their team of roadside assistance service vehicle drivers on this great program that helps to keep our roads safe.”
Tow to Go services provide a confidential local ride within a 10-mile radius to a safe location. The service is provided in Wilson County and throughout Tennessee, Georgia and Florida. The service is free and available to both AAA members and non-members. The AAA tow truck takes the vehicle and the driver home.
To take advantage of the Tow to Go service, call 855-2-TOW-2-GO.
Anheuser-Busch Wholesalers have been a co-sponsor of the program since its inception in 1998. Not only has the company provided funding for the service, it has also worked with local bars and restaurants throughout Florida, Georgia and Tennessee to help educate servers on the importance of not over serving their customers.
The Auto Club Group is the second largest AAA club in North America. ACG and its affiliates provide membership, travel, insurance and financial services offerings to about 8.8 million members across 11 states and two U.S. territories, including Florida, Georgia, Iowa, Michigan, Nebraska, North Dakota, Tennessee, Wisconsin, Puerto Rico and the U.S. Virgin Islands; most of Illinois, Minnesota; and a portion of Indiana. ACG belongs to the national AAA federation with nearly 53 million members in the U.S. and Canada and whose mission includes protecting and advancing freedom of mobility and improving traffic safety.
For nearly three decades, Anheuser-Busch and its nationwide network of 600 wholesalers have invested more than $930 million in national advertising campaigns and community-based programs to encourage responsible drinking and prevent underage drinking and drunk driving. For more information on these efforts and the progress being made in fighting underage drinking and drunk driving, visit anheuser-busch.com.
The AAA Consumer Pulse Survey was conducted online among residents living in the southern region of the Auto Club Group from Nov. 1-4. A total of 1,226 residents completed the survey. The survey has a maximum margin of error of ± 2.8 percentage points. Overall survey responses are weighted by gender and age within state to ensure reliable and accurate representation of the adult population in Florida, Georgia and Tennessee.