Taking Care of Business
F&M Bank ranked among top U.S. community banks in social media
Updated Jul 10, 2014 at 1:54 PM
F&M Bank was recently ranked in a top 50 list that “highlights the community bank social media trailblazers among the financial industry.”
The Independent Community Bankers of America released its second annual Top 50 Community Bank Leaders in Social Media.
The listing is based on fans and followers, engagement, content and frequency of posts. According to an ICBA announcement, “These top community banks provide fresh content, thought leadership, advice and consistent touch points to their brands. Community banks are naturally influential within their communities, which translates easily into social media.”
F&M’s social media presence involves multiple channels of communication, including Facebook, YouTube, LinkedIn and Twitter.
“Consumers are expecting their financial institutions to have strong brand identity online,” said ICBA Executive Vice President and Chief Marketing Officer Chris Lorence. “These top community banks and bankers understand that building a brand goes beyond just a physical presence — they consistently introduce fresh content and interact with their customers. ICBA is proud to highlight F&M Bank for making social media an integral part of its brand and communications strategy.”
Nearly 6,500 community banks throughout the nation were eligible to be part of ICBA’s list. There are about 2,500 banks that have a Facebook and Twitter presence, including more than 1,700 on Facebook alone.
“F&M Bank is pleased to be one of two Tennessee banks featured on ICBA’s Top 50 List of Community Bank Leaders in Social Media,” said Sammy Stuard, F&M President and CEO. “Our marketing team deserves a great deal of credit for F&M’s recognition within this prestigious list. Inclusion on this list also validates that we are making big strides in communicating via social media channels that are relevant to the customers and communities we serve.”
Khandra Smalley, vice president for marketing research, spearheads F&M Bank’s social media efforts. Stuard acknowledged F&M’s marketing department for its teamwork in social media, and praised Smalley for her consistent leadership and innovation in the bank’s social media initiatives.
With assets exceeding $842 million, F&M Bank operates 15 banking offices in Montgomery, Stewart, Wilson, Rutherford, Robertson, Putnam and Sumner counties. More information on F&M Bank can be found at myfmbank.com.