Ann Haney: Smartphone coupon users on rise

Although smartphones have been around since 1997, coupon apps are still slowly making their way into the consumer’s practice. The majority of couponers still depend on print publications for the majority of their savings, however, as smartphones continue to revolutionize the way we live, more and more consumers are tapping into the new technology associated with smartphone store savings.
Feb 15, 2014

Although smartphones have been around since 1997, coupon apps are still slowly making their way into the consumer’s practice. The majority of couponers still depend on print publications for the majority of their savings, however, as smartphones continue to revolutionize the way we live, more and more consumers are tapping into the new technology associated with smartphone store savings. 

Digital couponing is expected to rise from about 12.3 million in 2010 to 53.2 million in 2014. As far as coupons specifically related to smartphones, it is estimated that one in four will redeem a coupon using their smartphones, according to emarketer.com.

The ease of smartphone coupon redemption is what makes this a valuable resource for consumers. In previous columns I have mentioned many of the fantastic apps that can be downloaded on phones for phenomenal savings – Coupon Sherpa, to name just one. Virtually all consumers have to do is pull up the name of the store on their downloaded app and click on the coupon they wish to use, show it to the cashier and receive the savings. 

The importance in this fairly new technology cannot be underestimated. As more and more consumers are able to buy smartphones, the knowledge and value of coupon apps will become second nature to the user. This usage will not be limited to the needy, rather its accessibility will make it a wise step for the financially stable, as well. 

Interestingly enough, men are even more apt to use a smartphone coupon than women. These are men ranging in age from 18-34. I believe this is due to the fact of widespread knowledge on the value of coupons becoming more available to a younger generation of shoppers, including men. 

Men are becoming aware of the money that can be saved and relish the idea of building a fall back savings even more than women. This is partly due to men carrying the primary role of financial stability within the household. 

The flip side of this coin is the past unemployment hike that has kept many men at home job hunting and looking for more ways to save. Through a recent study it was proven 59 percent of men use coupons, according to retailsphere.com. 

The response to this new technology is generally well adapted to, however, many still find themselves trying to decipher how theses apps work and fear trying something new. With any new improvement there always comes the fear that the benefits may not outweigh the trouble or that certain risks might develop as is the case with some technology. 

It is always a good idea to learn as much as you can about every new concept introduced, and take it one step at a time discovering its pros and cons. One resource that has been most helpful to smartphone users or digital users overall is “The Complete Guide to Digital, Smartphone and Online Coupons.” This book gives consumers the tips and tools needed to make their digital savings a success by offering knowledge of the best sites as well as troubleshooting. You can view and buy the book at annhaney.com. 

Check it out and start saving with the newest coupon technology available. 

On Wednesday from noon until 1 p.m., I will present the program, “Couponing Success,” at Greenhouse Ministries in Murfreesboro.  

Ann Haney is homeschool mother of 17-plus years to six children (four entrepreneurs), CEO of Aaron Publishing, founder of Ann Haney Ministries and Living In Abundance, nationwide motivational speaker, coupon specialist and author of 18 published products, including her book, “Exploding Into Successful Entrepreneurship.” Contact Ann at ann@annhaney.com to schedule a speaking engagement and view her website for more information at annhaney.com.

 

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