A common saying that newspaper publishers have said for decades and still rings true is that, “Bad news comes in our door everyday, it’s the good news that’s hard to find.” The spirit of that statement basically illustrates the fact that the cops and courts beat generates more stories each and every day, than say our health or government beats. It’s just the nature of our business.
But every once in a while, we come up with a way to combat the not-so-happy news by developing a story, series, or in our case - an entirely different division for Lebanon Publishing Company. Most of you already are aware that LPC publishes three newspapers, but many might not know that we recently formed a magazine division for our company. That’s the home to our new bi-monthly premier lifestyle magazine appropriately called, “East of the City.”
EC magazine hit the streets last week and so far the feedback and fanfare has surpassed all of our staff’s expectations. From readers to advertisers, they’ve had great things to say about their experience and their customer’s experience reading the magazine.
We took on quite a few naysayers early on in this process. Some questioned why we would take on a new venture, a new magazine. Others wondered if our staff could produce the top-tier type of magazine we’d envisioned. I’d like to think that we answered those questions with an astounding yes! Here are a few comments that our readers and customers have already shared with us:
“Those magazines are flying off the shelf! People are loving them!!! So, if you have more, feel free to bring them!” -Jordyn Edwards, YMCA of Donelson/Hermitage
“Your magazine looks great!”-Dr. John Kirby
“I want to let you know how AMAZING the story in East of the City looks. THANK YOU THANK YOU THANK YOU to everyone that was involved.” -Jessie Pugh, Marketing Specialist, Taziki’s Mediterranean Café
“I read through your magazine last night and thoroughly enjoyed it - kudos for a successful launch!” -Mary Gingold, Executive Director, Encore Theatre Co.
“EastCityMag has hit the stands and we couldn't be more happy with the results already!!! LOVE LOVE LOVE”-The Mitchell House
To use a quote from our Tuesday edition, I said, “Like Wilson County, EC magazine possesses dignity and confidence enabling us to take readers on bold journeys through culture and history, and on to what lies ahead. Our goal was simply to allow our pages to convey warmth of the people and style of this proud region. Our content is intelligent, open minded, and as honest as down home cooking.”
Another goal of ours is that EC Magazine develops a deeper meaning than a mere “lifestyle magazine.” Wilson County, and all that’s East of Nashville, holds an appeal to those who have lived here, and continues to draw others to move here because of its extraordinary legacy, rewarding quality of life and entertaining community. East of the City magazine strives to replicate the true spirit of the region and those who call it home. Wilson County is boasting a vibrant economy that is attracting business of almost any sector, and entrepreneurs of every stripe. EC Magazine holds its homes and its readers in high regard, and will be presented in beautiful photography, in-depth and thoughtful articles on a range of topics, and use of the charm of this special place in an intelligent manner.
Good news may be a little harder to find for our newspapers, but we now have a home for all that makes this region special. It’s called East of the City magazine and we hope you’ll embrace every issue like you’ve done our inaugural one.
Jesse Lindsey is vice president of Lebanon Publishing Co. and publisher of The Lebanon Democrat, The Mt. Juliet News and The Hartsville Vidette. Email him at firstname.lastname@example.org or follow him on Twitter @jesse_lindsey.