We’ve all been sympathetic at one time or another for children who were born and raised in what we’d consider less than fortunate conditions. Remember those commercials asking for donations for starving and malnourished babies born in far off places? Those TV bites would literally tear at our heartstrings. It was understood that the pain and anguish these infants were going through were by no fault of their own. Rationale told us that it was simply a result of the conditions they were born in. And despite how sad those images were – they were occurring in a distant land. Those messages were targeted to us because we would never allow something so awful happen to our children and as a result we were willing to help.
Have you noticed all the changes appearing in the fine print on coupons? Chances are you have seen a lot more wording on the bottom of your coupons as well as in-store restrictions regarding the amount of items allowed per customer.