Wilson Central FFA helps local designer at No. 1 Wholesale Market
Dec 17, 2015 at 8:01 PM
AmericasMart spans over three buildings, totaling 7 million square feet. Businesses who are serious about selling their products wholesale come to AmericasMart every year to showcase the newest products in the industry.
Due to the large volume of exhibitors, Kinslow, a Lebanon native, knew she wanted her first year exhibiting to stand out among the crowd and leave a lasting impression upon buyers. Kinslow designs and sells southern-inspired stationery that showcases her photography of local Middle Tennessee farms. Her products have an authentic country aesthetic with a modern day flair.
When sketching out ideas for her booth, Kinslow said, “I wanted folks to not only see my products but to have an experience in my booth. An experience of going back in time and hearing those old southern sayings. I wanted a wow factor.”
That’s where Wilson Central High School FFA teacher Benny McDonald and Carpentry teacher James Tribble come into play. Both teachers took Kinslow’s initial sketches, added their expertise to make it function-able and transportable and created a full lesson plan for their students.
Old barn wood panels from Kinslow’s family farm were used. Due to the market’s strict booth regulations the display had to be easily dismantled to ship to and from the market. Only one side could have a back brace and there had to be shelves that could easily be removed and reattached.
“Mr. McDonald and Mr. Tribble did a phenomenal job of bringing to life my sketches. The barn wood panels were extremely heavy and they posed a lot of construction problems. The teachers and students did a lot of problem solving and ultimately made it work. I can’t count how many compliments I received at the market on the booth display. It was really one of the best,” said Kinslow.
Kinslow picked up more than 30 new retailers nationwide who will soon be carrying Southern Fried Design Barn products. This May Kinslow will exhibit for the third year in a row at the National Stationery Show in New York City. Alongside the stationery portion of Kinslow’s business she runs a design studio where she designs for local businesses, creating everything from business cards to billboards. Recently, she collaborated with The Loveless Cafe in Nashville to create an exclusive product line of art prints and postcards for their Hams and Jams Gift Shop.
Read more about Kinslow’s partnership with The Loveless Cafe and purchase her stationery online at southernfrieddesign.com.