• SmileDirectClub chooses Mt. Juliet for 100th shop

    By Staff Reports -

    SmileDirectClub’s Mt. Juliet SmileShop at 661 S. Mt. Juliet Road marked the brand’s 100th SmileShop opening recently.

    Mt. Juliet city officials joined SmileDirectClub co-founder Alex Fenkell for a ribbon cutting ceremony to celebrate the occasion.

    “The brand is excited to celebrate hitting this milestone with the opening of a shop in the company’s home state of Tennessee,” Fenkell said. “SmileDirectClub, which headquarters is located in Nashville, was founded on the simple belief that everyone deserves a smile they love – and now, local Mt. Juliet residents will be given simple access to achieve that dream.”

    SmileDirectClub, the at-home doctor-directed aligner therapy, digitally connects customers who are looking for a straighter smile with an affiliated licensed dentist or orthodontist in their area. The customer has the option to begin their smile journey at a local SmileShop for a digital 3D scan or can use a convenient at-home impression kit, which is sent right to their door.

    SmileDirectClub allows consumers to achieve a straighter smile without the hassle of a monthly in-person visit, and instead connects them with their assigned doctor remotely. The service averages 60 percent less than the price of similar treatment options, and the typical treatment plan takes six months. SmileDirectClub’s invisible aligners give consumers who couldn’t otherwise afford costly and lengthy orthodontic treatment the opportunity to get a smile they love.

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