I have long admired the life and work of the late Dr. Norman Vincent Peale.

You remember Dr. Peale. He became famous for writing a book titled The Power of Positive Thinking. The book sold millions of copies and was translated into many languages. What you may not know is this: When the original manuscript of the book was delivered to the publisher the title was The Power of Faith. The editor told Dr. Peale a book with that title would never sell. So the title was changed. It was a subtle change, but in the marketing world it made a world of difference.

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